Hug Campaign
OUR STORY
The beginning of LANEIGE’s change
to embrace universal goodness.
Our smallest movements can make the biggest difference.
LANEIGE has been taking part in activities that spread the value of
water
and has been preserving water resources for the past 10 years based on
the brand’s belief that
water, the origin of all life, is the key to beautiful skin and a
vibrant life.
And now, to reach a more sustainable future,
we seek to keep the vibrant beauty of water
by reducing our products’ impact on water and the environment
by changing our little lifestyle habits.
LANEIGE also respects the different types of beauty
possessed by its global customers just like water that sparkles in a
fluid state
without losing the very essence of its nature.
Let our attention and warm hearts embrace the people and our planet.
Let us be fluid and sparkling just like water.
HUG for Universal Goodness
HUG PROMISE
A lasting commitment for sustainable water preservation and to embrace the beauty of its diversified global customers
01. PRODUCT
SUSTAINABLE PRODUCTS
LANEIGE will take responsibility starting from the product
planning phase
to improve the environmental attributes of the products.
Efforts to reduce water footprint
All LANEIGE products have obtained the Water Footprint
Certification
for saving water throughout their entire lifecycle.
-
Daily water
consumption of
150,000 people (5L of water used in a day by 1 person based on water.org) -
4 international
Olympic swimming pools (Official standard for 1 international Olympic swimming pool: 20,000L) -
15.51 million
bottles of 500ml water (1 PET water bottle: 500ml)
The amount of water saved throughout the entire
lifecycle of
one Water Sleeping Mask
0.7 liters of water (= 1.4 PET bottles of 500ml water)
98 grams of carbon (= 97.5g gold bar)
The amount of water saved throughout the entire
lifecycle
of
one Water Bank HA Serum
0.25 liters (= 0.5 PET bottles of 500ml water)
The amount of water saved throughout the entire
lifecycle of
one Water Bank HA Cream
3.05 liters (= 6 PET bottles of 500ml water)
Efforts to reduce plastic
We will lower the weight of plastic packaging and increase
recyclable materials and
refillable products
to reduce plastic used for LANEIGE products.
Water Sleeping Mask
21g
of plastic saved from
packaging for
each product
Phyto-Alexin Ampoule
70% recycled plastic
Phyto-Alexin Cream
30% recycled plastic
02. ACTION
SAVE THE WATER
LANEIGE actively engages in water preservation. LANEIGE and its
customers
will together protect water and make
changes in our daily lives.
LANEIGE Protects the Ocean
To protect our beaches, LANEIGE will take part in an ocean cleanup project.
Cheongpodae Beach, Taean, is our precious companion
beach to be protected by LANEIGE and WWF.
LANEIGE and WWF will adopt Cheongpodae Beach in Taean
to provide continued management.
LANEIGE staffs removed 2.2 tons of marine debris from around Cheongpodae Beach and nearby
Dalsanpo and Mongsanpo Beach
LANEIGE and WWF-Korea are working together to protect our ocean
#SAVE THE WATER Challenge
LANEIGE will make changes in our daily actions
to create easy and helpful water saving habits.
#SAVE THE WATER 1.0 [2022]
Sustainable travel with #SAVETHEWATER vacation kitSustainable travel with #SAVETHEWATER Vacation Kit
- Create a daily habit to use a reusable tumbler made from bio-degradable materials and eco-friendly vacation kit to reduce water consumption in daily life.
- Hydrate your skin with Water Bank Cream which saves up liters of water through its entire product lifecycle and is certified Water Footprint.
# BYE, WATER FOOTPRINT [ 2021 ]
Blue Movement Kit, a simple step to reduce your own daily water footprint
- Using a cup when brushing your teeth three times a day to save up to 3.42 liters of water.
- Carrying a tumbler everywhere you go to reduce the use of disposables.
03. WE HUG
HUG for Universal Goodness.
LANEIGE will embrace the diverse beauty of its customers around
the world
and strive to have a positive impact.
LANEIGE will perform activities for a sustainable environment and
the society
in 36 countries and regions where the brand is doing business in.
OUR HISTORY
LANEIGE’s journey of water preservation, since 2010.
2010’
WATERFUL SHARING CAMPAIGN
Donating a portion of sales profit to Save the Children.
New water tank construction and old well maintenance project
in Africa.
2016’
REFILL ME CAMPAIGN
A portion of sales profit from LANEIGE Water Bank and Refill
Me Bottle
donated to Team & Team.
Sponsorship for a project dedicated to developing
underground water and
maintenance of
existing facilities along Tana River, Kenya.
2020’
RESCUE WALTER
Rescue Walter Campaign and donating a portion of sale profit
from Limited
Edition LANEIGE Water
Sleeping Mask to Team & Team.
Sponsorship for a
project dedicated to developing underground water and
maintenance of existing facilities along
Tana River, Kenya.
2021’
BLUE MOVEMENT
A campaign to protect clean and pure water.
Marine protection project and donation to sustainable water
resource
preservation and plastic issues
in partnership with WWF Korea, a global NGO.
2022’
HUG for Universal Goodness
Donation to marine conservation for beach cleaning activities in Tae-an National Park through a continuous partnership with WWF-Korea, a global NGO.