Hug Campaign

OUR STORY
The beginning of LANEIGE’s change
to embrace universal goodness.
Our smallest movements can make the biggest difference.
LANEIGE has been taking part in activities that spread the value of
water
and has been preserving water resources for the past 10 years based on
the brand’s belief that
water, the origin of all life, is the key to beautiful skin and a
vibrant life.
And now, to reach a more sustainable future,
we seek to keep the vibrant beauty of water
by reducing our products’ impact on water and the environment
by changing our little lifestyle habits.
LANEIGE also respects the different types of beauty
possessed by its global customers just like water that sparkles in a
fluid state
without losing the very essence of its nature.
Let our attention and warm hearts embrace the people and our planet.
Let us be fluid and sparkling just like water.
HUG for Universal Goodness
HUG PROMISE
A lasting commitment for sustainable water preservation and to embrace the beauty of its diversified global customers
01. PRODUCT
SUSTAINABLE PRODUCTS
LANEIGE will take responsibility starting from the product
planning phase
to improve the environmental attributes of the products.
Efforts to reduce water footprint
All LANEIGE products have obtained the Water Footprint
Certification
for saving water throughout their entire lifecycle.
Efforts to reduce plastic
We will lower the weight of plastic packaging and increase
recyclable materials and
refillable products
to reduce plastic used for LANEIGE products.
02. ACTION
SAVE THE WATER
LANEIGE actively engages in water preservation. LANEIGE and its
customers
will together protect water and make
changes in our daily lives.
LANEIGE Protects the Ocean
To protect our beaches, LANEIGE will take part in an ocean cleanup project.
LANEIGE and WWF-Korea are working together to protect our ocean
#SAVE THE WATER Challenge
LANEIGE will make changes in our daily actions
to create easy and helpful water saving habits.
03. WE HUG
HUG for Universal Goodness.
LANEIGE will embrace the diverse beauty of its customers around
the world
and strive to have a positive impact.
LANEIGE will perform activities for a sustainable environment and
the society
in 36 countries and regions where the brand is doing business in.






OUR HISTORY
LANEIGE’s journey of water preservation, since 2010.